What is Movenpick and where is it? Movenpick Hotels Chain is one of the most famous 5 star hotels around the world. It is a European company, its headquarters is located in Switzerland, the place that first Movenpick was founded there. This company has a story of success that started in 1948 when Prager established his first Movenpick restaurant, then the story of success have been running during years. Movenpick has branches in each of Europe, Asia, Middle East, Africa, and Australia and they are working to have 100 hotels by 2015 as it written in Movenpick official website. Movenpick has unique strategy which is as Ueli Prager, the founder of Movenpick, said "We aren't doing anything extraordinary," he was fond of saying. "We are simply successful because we are doing quite normal things in an extraordinary manner." However, That shows how his strategy is mart and effective. Actually, it is important for any business to have specific goal and the appropriate strategy to achieve that.
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